Red Team Go

The Orange Hats in New York

Russell Grant — Mon, 30 Aug 2010 07:01:30 +0000

Red Team Go is proud to be affiliated with The Orange Hats. red Team Go founder Russell Grant met with Ben Lundberg during his visit to South Africa last year. The project, originally concieved and tested during The Grahamstown Arts Festival, sounded exciting and different.

“How can we help?” Grant said. The result? Lundberg returned to New York whereby he now drives and runs the project in its entirety. Red Team Go has come on board to simply help wherever possible, starting with the registration, development, and hosting of www.theorangehats.com

Main Street Life .TV Launches Lets Go Ride Bikes

Russell Grant — Sun, 22 Aug 2010 10:37:56 +0000

The vision behind Main Street Life .TV was always to use members of the building to create content. The plan was to always have it be fun micro publishing projects, that engage with the city of Johannesburg, as well as promote the lifestyle one has inside Main Street Life. Lets Go Ride Bikes is about using the bicycles available on the ground floor of Main Street Life, and other writers and photographers inside the building, to document little adventures on bike rides through the city on weekends.

Open publication – Free publishing – More red team go

Building The Bioscope

Russell Grant — Sat, 12 Jun 2010 06:49:08 +0000

After years of planning, it all came down to a couple of weeks. The Bioscope has just opened its doors to the public, and the moment was met with a big sigh of relief. A relief that that craziness of the past few weeks was over, and a relief that it has now been done. Many have tried, many have gotten quite far, but none had managed to do it.

Johannesburg now has its own independent art house and cultural cinema. Something every major city should have, but Johannesburg didn’t. Perfectly positioned in downtown Johannesburg, on the ground floor of Main Street Life, another site that Red Team Go is heavily involved in through Main Street Life .TV

As a project now, the space needs to just grow into itself. Both myself (Russell) and The Bioscope co Founder Darryl Els need to just refine our systems and practices so that project can grow steadily. The excitement of Main Street Life, and the every growing Maboneng Precinct were key in making the project happen. Now, it just comes down to the love and excitement we have for independent cinema, and a little bit of that good old fashioned grease you get coming out of your elbow.

The Frown Before the Sun Sets

Russell Grant — Thu, 29 Apr 2010 22:41:50 +0000

Before the Sun Sets is one of the first online TV shows to have been made in Main Street Life, a unique creative building located on the east side of Johannesburg city. the series sees artists come up to the roof of Main Street Life, and perform one song live, as the sun sets over the city behind them. The series started with Gary Thomas, but only once you repeat it can you really start calling it a series. The show was developed for Main Street Life .TV , the online media channel set up by Red Team Go for the building.
This second video is one of the first appearances of The Frown, a group only recently formed here in South Africa. Font lady of The Frown, Eve Rakow was part of Love on Rollerskates, an early Red Team Go project, and has always remained somewhat involved in the Red Team Go network ever since.

Before the Sun Sets launches on Main Street Life .TV

Russell Grant — Mon, 12 Apr 2010 10:43:07 +0000

Before the Sun Sets is one of the first TV shows to have been developed by Red Team Go inside Main Street Life. The series is a great example of how those living inside the building can produce and exhibit their work, a vision laid out by property development company Propertuity from the beginning. Before the Sun Sets sees musicians come up and perform on the roof of the building as the sun sets over the city behind them.

The first performer in the series is Cape Town based singer and songwriter Gary Thomas. Although now operating solo, Thomas first hit the scene as one half of acoustic duo Cabins in the Forrest. Gary took the time out of his busy Joburg tour to film this and we’re proud to see him be the first in the series.

It also acts as a great example of a much smaller Red Team Go project. as opposed to one with infrastructure, development, and man power, here’s one that requires a small crew, quick turn around, but at the same time quality product that can reach a wide audience.

National South African newspaper Mail & Guardian were quick to add the video into their famous online section. see article

Jobusy syndicated into Main Street Life .TV

Russell Grant — Fri, 09 Apr 2010 13:57:43 +0000

One of the many benefits of Red Team Go comes in when content can be syndicated between projects. Jobusy is well on its way in becoming a massive catalogue of places, landmarks, and aspects of Johannesburg. Main Street Life .TV on the other hand is looking to build a list of places that are nearby that residents can make use of. The easiest and most natural solution is syndicating the content from the relative Jobusy posts and placing them on www.mainstreetlife.tv

check out how we did it

The Bioscope launches DOC LOVE

Russell Grant — Thu, 25 Mar 2010 22:54:29 +0000

Independent cinema The Bioscope is all set to launch DOC LOVE, the latest and greatest in what will eventually become regular events at the cinema. The event is in collaboration with the DFA (The Documentary Filmmakers Association). The evening is all about the screening of a documentary near to completion. And the could not have been a better film to have launched the event with than Adi Loveland’s highly anticipated Unhindged: Surviving Joburg.

With a crowd of filmmakers, DFA members, and general public, the filmmaker has the chance to make one or two changes, before sending it out into the world, and the audience leave feeling a part of something. There are many events like this in the pipeline for The Bioscope. All of which will be shown, right here as well as the official site.

Media coverage of Main Street Life .TV

Russell Grant — Sat, 27 Feb 2010 09:08:17 +0000

So we’ve now reached about three weeks into the project, and already its lead to an overwhelming response. Units in the building are starting to sell, but most importantly, sell to the right people. The project was devised to first attract the creative set of Johannesburg and the rest of South Africa to come live in the city, but also get across the incredibly unique facilities inside the building.

A perfect example of how this was accomplished, was the now infamous Skype Tour of the building.

Read The City of Johannesburg article

Read the JHB Live Article

Main Street Life.TV launches

Russell Grant — Wed, 03 Feb 2010 15:22:09 +0000

Red Team Go’s latest and greatest project Main Street Life.tv went live today. The project is concerned with the marketing of a building called Main Street Life, thats based on the east side of Johannesburg’s CBD. The project itself was the conceptualizing, development, and maintenance of what if effectively an online TV channel. The project is incredibly exciting in thats really the first of its kind when its come to marketing real estate.

The interactive elements to the marketing campaign not only show off Red Team Go’s foresight into new media strategy, but also put Red Team Go in an incredibly powerful position to show off all its capabilities and other projects such as Jobusy, or The Bioscope through this channel.

Enough talk, its always better to show than tell…..

go check it out for yourself

The Bioscope interview on Radio 702

Russell Grant — Sat, 09 Jan 2010 08:28:53 +0000

702 morning host Bruce Witfield interviewed The Bioscope Co Founder Darryl Els on Friday 8 January. In true testament to the networking power of the radio station, The Bioscope’s mail box quickly reached near flooding. The next screening by The Bioscope is sceduled to be on the 22nd of Jan. All will be revealed both here and on the official site