Advertising, Film, Main Street Life
So we’ve now reached about three weeks into the project, and already its lead to an overwhelming response. Units in the building are starting to sell, but most importantly, sell to the right people. The project was devised to first attract the creative set of Johannesburg and the rest of South Africa to come live in the city, but also get across the incredibly unique facilities inside the building.
A perfect example of how this was accomplished, was the now infamous Skype Tour of the building.
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Yeah, I would have been sold on that tour as well!