Red Team Go » Advertising

I’m a GeePee

Russell Grant — Thu, 20 Oct 2011 14:11:38 +0000

The team behind Jobusy, namely Russell Grant and Bradley Kirshenbaum, joined forces with photographer Chris Saunders, to answer a brief for The Gauteng Tourism authority.

If you live in the province you are a GeePee, a term born out of the iconic number plates of the province. This video was produced in a matter of days, in order to to be ready for a live national broadcast unvieling the campaign.

Bioscope Media Coverage

Russell Grant — Mon, 19 Sep 2011 20:03:26 +0000

Since opening in June 2010, The Bioscope has received coverage in almost every South African publication, below is just some of the digital content produced around The Bioscope. You’ll notice how both Darryl and Russell each use the gold mining analogy, only because the analogy itself is so true.

The First live music show at The Bioscope

Media coverage of Main Street Life .TV

Russell Grant — Sat, 27 Feb 2010 09:08:17 +0000

So we’ve now reached about three weeks into the project, and already its lead to an overwhelming response. Units in the building are starting to sell, but most importantly, sell to the right people. The project was devised to first attract the creative set of Johannesburg and the rest of South Africa to come live in the city, but also get across the incredibly unique facilities inside the building.

A perfect example of how this was accomplished, was the now infamous Skype Tour of the building.

Read The City of Johannesburg article

Read the JHB Live Article

LuvisLove

Russell Grant — Thu, 17 Dec 2009 07:40:30 +0000

The LuvisLove campaign was dream child of Johannesburg based T Shirt label Love Jozi. Since the conception of the Red Team Go project Jobusy, Love Jozi’s creator Bradley Kirshenbaum has been a proud member of The Red Team. He called on the help of fellow Red Team member and Jobusy partner Russell Grant in order to come up with a line in order to market his latest range of T Shirts.

This was however, a very special range of T Shirts. Kirshenbaum had gone where nobody had ever gone before. He had ripped off his own brand. Going into Johannesburg’s Chinatown, Kirshenbaum and his team set about making it seem like cheap knock offs where being made of his t shirts. Why? Well, only the most successful brands get knocked off right? As well as, here was a chance for the label to reach those that couldn’t afford the original’s retail price, and have the owning company reaping the benifits. Above is film was commissioned by international advertising magazine Contagious after the campaign was picked up by their radar and featured in their Most Contagious 2009 publication.

Below is the official film produced by Love Jozi that revealed the campaign to the media.