The vision behind Main Street Life .TV was always to use members of the building to create content. The plan was to always have it be fun micro publishing projects, that engage with the city of Johannesburg, as well as promote the lifestyle one has inside Main Street Life. Lets Go Ride Bikes is about using the bicycles available on the ground floor of Main Street Life, and other writers and photographers inside the building, to document little adventures on bike rides through the city on weekends.