Main Street Life. TV was unlike any media channel you’ve seen before. All of it was conceptualized, developed, and maintained by Red Team Go.

All the content and excitement around the project emanated out of the building Main Street Life situated on the east side of Johannesburg’s CBD, in an area known as the Maboneng Precinct.
The project took place while the building was under construction.

Main Street Life. TV was devised to show you all the developments of the construction, as well as what life can be like living in the area. All of this done through Red Team Go’s Russell Grant living inside the building, documenting everything.

More than just an apartment block, the building houses the 12 Decades Art Hotel, penthouse suits, shops, restaurants, as well as The Bioscope and Chalkboard. But one of the most unique facets of the building will be the specifically dedicated common areas for creative collaboration. With Red Team Go being a Collaboration Agency, you can see why this is the kind of relationship you only see in a Disney film!

Because there has already been so much hype around the building, the creation of its own online media channel was a perfect way to map out its development, and showcase all that the building has to offer.

The whole project is a great example of how Red Team Go is able a rather unique service. Instead of just designing the flyers, Red Team Go said “lets put a guy in the building…even during construction, he can document his life as he starts to explore the seemingly daunting city centre. Red Team Go was able to pull on all past experience of project collaboration with projects like Jobusy, and offer this unique online marketing idea.

WATCH HOW IT WAS ALL LAUNCHED